Ownership matters to us more than almost anything else. You don’t wait for a brief. You talk to the project teams, come back with ideas and keep your editorial calendar weeks ahead. You question our strategy, bring solutions and know what’s happening in our industry and in the world outside.
Your responsibilities include:
Social media
- Shaping and running our social strategy for Instagram and LinkedIn, B2B first.
- Keeping an editorial calendar with real lead time and finding stories across all our locations.
- Creating content yourself, from carousels in Canva to video edits in CapCut.
- Scouting the next channel worth our time and building its launch plan.
- Owning the growth of our channels, with clear targets for followers, reach and engagement.
- Knowing what drives growth on each channel, and turning it into the next step every month.
- Knowing our audiences and target groups on every channel, with a clear B2B focus on brands, partners and decision-makers.
- Speaking just as well to everyone who likes us, our work and our projects, from fans and creatives to industry peers and future colleagues.
- Shaping content, formats and campaigns so each audience gets what matters to them.
- Developing recurring formats and series, and keeping them consistent across channels.
- Guarding TSC’s visual identity on every screen.
- Building thought leadership and personal brands for our leaders and experts on LinkedIn.
- Keeping projects, people and services on our website current.
- Knowing which topics are coming up in The Narrative and our mailings, together with Editorial.
- Extending every story on social, on TSC’s own channels and through the people in it, from project leads to the experts we feature.
- Following competitors, trends, culture and technology, and knowing when it’s our moment to join in.
- Planning, running and optimizing paid media campaigns on LinkedIn and Instagram, from targeting and budget to creative.
- Turning audience insights into the next campaign, and knowing what every euro brought back.
- Setting up UTMs, pixels and conversion tracking across web and social.
- Understanding who our audiences are and where they come from, and reporting KPIs monthly with clear recommendations.
Our marketing team is new, so structures and formats are still taking shape. You’ll help define them.