About the Project
The BMW Motorrad Welt Berlin is a place where brand, community, and motorcycle culture come together.
For a defined project running until December 2027, we are looking for an independent Brand & Communications Manager (Freelance) to support the strategic and creative development of this unique space.
This is a freelance service contract with flexible working hours, hybrid setup, and a high level of autonomy. You will collaborate closely with BMW Motorrad and key project stakeholders, while working independently and delivering project-based outcomes.

Your Mission (Project-Based Responsibilities)
As a freelance Brand & Communications Manager, you contribute your expertise to the following project areas:
1. Strategy & Annual Planning

• Develop the yearly marketing and communication plan
• Define themes, content directions, target groups, KPIs and priorities
• Translate BMW Motorrad values into authentic on-site and digital experiences

2. Marketing Management & Budget Coordination

• Identify effective marketing activities
• Plan and coordinate the project’s marketing budget
• Manage project-related content and creative production workflows
• Collaborate with external creatives, photographers, videographers, designers

3. Content Development & Production Management

• Plan and oversee external photo & video productions
• Prepare content for social media and website
• Ensure editorial and visual quality within the project framework

4. Social Media, Website & Newsletters

• Provide content impulses for Instagram, newsletters and the website
• Identify relevant storylines and topics
• Write clear and engaging texts

5. Event Strategy & Format Development

• Develop the event strategy for the project
• Conceptualise event formats (workshops, theme days, community gatherings)
• Provide communication for ticketing, newsletters & web updates
• Support the Event Manager during planning & high-level coordination

6. Merch, Giveaways & Physical Touchpoints

• Develop merchandise & giveaways for the project
• Coordinate suppliers, design and production
• Integrate merch into events and community touchpoints

7. On-Site Experience & Spatial Communication

• Contribute creative ideas to elevate the on-site experience
• Ensure a coherent atmosphere across showroom, shop & bistro

8. Collaboration with BMW Motorrad & Location Teams

• Maintain alignment with key stakeholders
• Ensure smooth project execution across teams (collaboration, not operational management)

9. B2B Networking & Partnerships

• Identify potential partners for the project
• Propose meaningful collaborations
• Coordinate communication to ensure mutual value